Masters Of Puppets Jonny And Will Talk To ‘It’s Nice That’

The Directors Discuss The Innate Creative Urge

You know that moment: you’re a kid, and you, or your parents, or a friend, pop a pair of googly eyes on a sock. And there it is — a whole creature, come to life. Jonny and Will certainly do.

Having met at the Wimbledon School of Art, the pair spent their university career ignoring the regimen of studying and exams, and instead squirrelled themselves away and made puppets.

Since childhood, they had always loved the singular joy of making the inanimate come alive, and as they honed their skills, they proved adept and flexible puppeteers, breathing life into the simplest of constructions.

Before long, they could turn that passion into the cornerstone of their stunning artistic practice. Starting their own production company, the pair hopped through different departments, paying their dues as art directors. When the opportunity finally came to take to the director’s chair, they seized it with both hands, launching a career defined by its mix of childlike joy and genuine subversion.

Working with clients like IKEA and Birds Eye, the pair have also developed their own television show for Cartoon NetworkGrumpy King. Each job, they say, brings its own challenge — the simple, winding journey that takes them from their very first draft of a puppet, to the final, grinning thing.

“We’ve spent years simplifying things down to literally a sock,” the pair told It’s Nice That. “You start with a million eyebrows and eyelids that move, but actually on-screen the simpler is always the better.”

Read the full interview here.