FINCH is Home to Big Creative Experiments

Creating a rainbow dog toy. Founding an education program to get more girls into STEM. Lobbying the government to legislate a minimum social media age. Buying a dog show. Convincing advertisers to commit a portion of their media spend to animal welfare. Patenting a Klaxon horn to fit onto a bottle of Pepsi. Rob Galluzzo loves a grand experiment. The CEO of FINCH has developed the production company into an incubator of sorts – imagining and inventing things far beyond ads. He starts by daydreaming on a problem, then questioning his daydream, then doing something about it: “You can’t organise daydreams. You either ignore them or you act on them. Probably within two minutes of hearing the problem, honestly, I tune out,” he tells LBB. “I don’t listen to the details. I start daydreaming about what it could look like and how it might unfold. And when I come out of that little daydream, often I’ve gone, ‘Huh, I can see that.’

Read more at LBB.