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Award-winning director Arundati Thandur joins the FINCH roster
Following on from the success of her TikTok Comedy Series for Modibodi.
Following on from the success of her TikTok Comedy Series for Modibodi, FINCH is excited to make it official by launching Arundati Thandur on the roster.
In case that has you thinking Arundati just has a talent for hair accessories, fear not, her work for ModiBodi picked up a slew of awards around the globe. In the last awards season, on top of winning Best New Director at Ciclope Global, LIA, and Adfest, Arundati’s work has picked up 5 Gold, 3 Silver, 2 Bronze and 20 shortlists in categories like Casting, Social Film Series and Branded Content across Cannes Lions, YDA, AICP, D&AD, Ciclope Asia, AWARD Award, Spikes, and 1.4. This also includes a win for Greatest Creative Campaign at the TikTok Australia Ad Awards.
This year she’s directed a campaign for XXXX aimed at a new generation of beer drinkers, and with her latest work she brings her idiosyncratic style to other major brands.
There’s no such thing as an overnight success, and Arundati’s approach has been honed over years spent shadowing established directors on commercials while making music videos and shorts. Her work has an effortless style and humour that belies a fastidious approach to visualising the ad in preproduction.
Says Rob Galluzzo, CEO of FINCH, “I’m jealous of how Arundati sees the world.”
Says Arundati’s mum, “You need to break the egg to make an omelette!”
Watch more of Arundati’s work here.